DU062 - Starting a branding agency during COVID - Andy Lester Interview

A global pandemic is not the time many would think about setting up a new branding business, but our guest today has done just that. We speak to Andy Lester, founder and Creative Director at Childish Design about setting up his branding agency during COVID-19 and talk about what exactly a Brand Designer is. A Brand Designer is critical in bringing brands to life and creating their identity. They help brands define how to talk to their customers and position themselves based on their values. But how are they different to Visual Designers or Copywriters? We discuss: Packaging design Teaching the next generation of Designers Setting up an agency during COVID-19 How brands are thinking about sustainability