EPISODE · May 29, 2026 · 18 MIN
Dubai: A Destination Brand Bouncing Back
from Marketing: Global Edition · host Jasmine Montgomery, Piers Guilar
When disaster strikes, what happens to a destination's brand? From tsunamis to nuclear meltdowns to war, Jasmine and Piers ask how cities and countries recover. This week: Dubai, fresh from their own visits, and how the Gulf conflict is reshaping one of the world's most ambitious city brands.
What this episode covers
When disaster strikes, what happens to a destination's brand? From tsunamis to nuclear meltdowns to war, Jasmine and Piers ask how cities and countries recover. This week: Dubai, fresh from their own visits, and how the Gulf conflict is reshaping one of the world's most ambitious city brands.
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Dubai: A Destination Brand Bouncing Back
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