DuBose Cole 'Do marketers and consumers see the world differently?'

Series ThreeThis episode of #TheNewAbnormal podcast features DuBose Cole, Co-Founder & Managing Partner at We Are Rival - a consultancy that helps businesses change (not just challenge) markets by being smarter about how they build brands, products and go to market strategies. He's a strategist that's worked across various disciplines, from media to creative to consulting, with a background in technology and psychology. In this interview, we discuss the latest #RivalSpark brand purpose research from the consultancy, which is currently causing something of a social media storm just prior to the Cannes Lions, where they'll be presenting the findings of their US/UK research. Without giving too much away, let's just say it appears that marketers shop more purposefully...