EPISODE · May 12, 2025 · 1H 5M
Dude Wipes, Chief Executive Dude & President, Sean Riley
from Zeitgeist: How breakout brands got built
What do a Shark Tank smack down and a life-sized foam butt on MTV have in common? They built Dude Wipes—a $200M empire that turned baby wipes into a pop culture phenomenon.In the premiere of Zeitgeist, Cameo co-founder Steven Galanis sits down with Dude Wipes CEO Sean Riley, who didn’t just break the DTC mold—he set it on fire. Armed with frat-boy hustle and zero apologies, Sean turned an uncomfortable truth (“baby wipes are better”) into a brand that’s rewriting the rules of retail.This is no MBA case study. It’s a raw, unfiltered confession packed with:• How to survive Mark Cuban’s “I’m out” and win him back• Beating Big Toilet Paper without a big budget• Riding a toilet paper apocalypse to explosive growth• Turning bro humor into a retail juggernautFrom frat house burritos to C-suite swagger, Sean spills the stories PR teams wish he’d forget. If you’re building a brand or burning the rulebook, this is your blueprint to break out.Step past the Red Velvet Rope. Subscribe to Zeitgeist and catch Episode 1 now.The Zeitgeist podcast is brought to you by Cameo, Personalized videos from your favorite stars. Book yours here: https://www.cameo.com/
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Dude Wipes, Chief Executive Dude & President, Sean Riley
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