Due-Diligence: How to Evaluate Competition
from The Propel(x) Podcast Hosted by Propel(x) Inc.
In Episode 4 we had put out a framework for 'How to Evaluate a Startup'. Episodes 6 and 7 discussed 'How to Evaluate the Market' and 'How to Evaluate the Team', respectively. In this episode, we continue the discussion on how to evaluate a startup. Today we discuss how to evaluate competition. Highlights of this episode: - Status quo, or how customers currently solve their problem, is always a competitor (often the main competitor) - Good competitors improve one of three things for their customers: 1) they are lower cost 2) they are higher performance or 3) they are more convenient. - Talking to customers or industry experts is one of the best ways to learn about competition. Disclaimer: Propel(x) is a funding platform, not a Broker-Dealer. Securities are offered through Hubble Investments, member FINRA/SIPC and an affiliate of Propel(x). Private investments are highly illiquid and risky and are not suitable for all investors. Past performance is not indicative of future results. You should speak with your financial advisor, accountant, and/or attorney when evaluating private offerings. Neither Propel(x) nor Hubble Investments makes any recommendations or provides advice about investments.
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