Due To My Role | The Health Guru Who Cashed Out for $200M — Mark Sisson | EP 001

Johnny Hilbrant (aka PE Guy) sits down with Mark Sisson, founder of Primal Kitchen, to unpack one of the most influential exits in the natural food space. From elite endurance athlete to bestselling author to building a clean-ingredient brand that sold to Kraft Heinz for nearly $200M, Mark breaks down the real story behind the brand, the exit, and what it takes to scale a mission-driven business.They dive into entrepreneurship, private equity, longevity, metabolic health, and the mindset behind building companies that reshape entire industries. This episode is a masterclass in discipline, reinvention, and long-term thinking — both in business and in life.Subscribe for substantial founders, comedians, and interesting people on the internet with decent stories and substantial exits.