对话Mukesh Bansal和Riaz Mehta：创业者快速迭代实验的实践指南

The age-old adage, “if at first you don’t succeed, try again,” is applicable to countless scenarios. However, in the startup world, trying new things until becoming successful is only half the story. In the startup world, things move at a rapid pace and ideas alone do not bring success. Success requires implementation and the right implementation process requires different business experiments in order to test and validate those ideas. And today, we invite two successful startup founders to share their journeys on how they’ve experimented with different aspects of their business to reach where they are today. What is experimentation in the startup world? How must startups look at experimenting? And why is experimenting instrumental to a startup’s success? We answer these questions and more! In this episode, we invite Mukesh Bansal, Founder and CEO of Phable, a healthcare startup from India that recently raised a $12 million Series A; and Riaz Mehta, Founder and CEO, of allrites, Asia’s leading B2B marketplace for film and TV content. Our guests bring with them a cumulative 40+ years of building, and running businesses across Asia. We dive deep into what makes experimentation a pre-requisite to running a successful startup and how small changes can have a colossal impact on the business.Show Notes:2:26 - Introduction to Mukesh Bansal and Riaz Mehta5:56 - Experimentation in a startup context9:54 - How the healthcare industry encourage/discourage experimentation13:08 - Source of inspiration in deciding about what and how to experiment20:49 - The The Minimum Viable Experiment25:58 - Framework for prioritizing action items31:41 - Should founders go against their own beliefs and convictions41:14 - How COVID has impacted experimentation46:47 - Actionable advice to aspiring entrepreneurs Many thanks to our guests Mukesh Bansal and Riaz Mehta; host Oscar Ramos; producers Eva Shi and  Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.comShare, subscribe, review, enjoy!To join our listener group on WeChat, please add SOSV Helper (WeChat ID: sosvhero) and ask for the group  invitation.Follow us on LinkedIn:  https://www.linkedin.com/company/asia-startup-pulseEmail us: [email protected]