Duke Tanson: What Recruitment Can Learn from eCommerce?

What does a seasoned digital leader with experience at Boohoo, Missguided and now Glamira have to say about the realities of modern marketing?Quite a lot and it’s just as relevant for recruitment leaders as it is for e-commerce brands.In this episode, Duke shares his career journey and talks candidly about the impact of privacy regulations, the rise of AI, and why marketing fundamentals haven’t changed, even if the tools have.He explains how brands can improve personalisation, deal with changing search behaviours, and balance creative ideas with commercial outcomes. There’s insight on segmentation, evolving attribution models, and how to stay relevant in a shifting digital landscape, without losing the human connection.This one’s packed with experience and real-world lessons. Worth your ears if you care about smarter, more strategic marketing.