Dulce Guarda - Chief Marketing Officer of BBox Sports

Our next guest making a real difference in the world of Sport and Sports Fans, in particular, is Dulce Guarda, Chief Marketing Officer at BBoxSports. BBox Sports are a cohort of the Qatar Sports Tech Accelerator program and the creators of the BBox Sports app, an engagement tool that connects fans with their teams by creating an Augmented Reality world. And yes, that's AR, not VR!! Augmented Reality is a set of technologies that superimpose digital data and images on the physical world, which means you can spend time with your favorite player or tour the stadium and even the locker rooms without leaving the comfort of your sofa! And that's not all...hear all about it