Dunkin’ WW and IHOB: When Do Name Changes Pay Off?

What this episode covers

Changing a company’s name is a tricky proposition but businesses continue to do it with varying degrees of success. Two Wharton marketing professors look at the key considerations. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of Knowledge at Wharton?

This episode is 23 minutes long.

When was this Knowledge at Wharton episode published?

This episode was published on October 11, 2018.

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