EPISODE · Oct 11, 2018 · 23 MIN
Dunkin’ WW and IHOB: When Do Name Changes Pay Off?
from Knowledge at Wharton
Changing a company’s name is a tricky proposition but businesses continue to do it with varying degrees of success. Two Wharton marketing professors look at the key considerations. Hosted on Acast. See acast.com/privacy for more information.
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Dunkin’ WW and IHOB: When Do Name Changes Pay Off?
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