Dupe Culture & Brand Disruption: Why Knockoffs Are Changing Loyalty for Good

Join us for a deep dive into the world of dupe culture, where well-crafted knockoffs are upending traditional notions of value, prestige and brand identity. We explore how younger consumers are tapping into style alternatives that reflect choice over expense, and how this shift signals major cultural shifts in loyalty. With social media amplifying these trends, we unpack how legacy brands must adapt or be left behind. Plus, we examine the role of sports branding, trend‑fueled hype, and how brands should engage to stay relevant in the face of smart alternatives.