DUPR CEO Tito Machado on DUPR Ratings, Pickleball & Padel Growth, and Racquet Club Strategies

In this episode, DUPR CEO Tito Machado explains the real challenges facing racquet sports ratings, programming, and global growth — and what every club owner, coach, director, or racquet sports enthusiast needs to know.Here’s what you’ll learn:✅ The truth behind DUPR ratings – Why inflation & deflation issues were hurting players and how they fixed it. ✅ UTR vs DUPR – Why UTR’s new scale met pushback, but DUPR built adoption by staying recognizable.✅ Programming over facilities – Why players stay loyal to communities, not just fancy courts.✅ Padel’s rapid U.S. adoption – And how it’s fueling multi-sport clubs.✅ Asia’s racquet sport boom – Rapid growth in Asia (Vietnam, Malaysia, and beyond).✅ Tactical advice for clubs – how to handle certifications, saturation, and keep players coming back.This conversation sheds light on the future of certifications, the evolution of DUPR, and what facilities can do to stand out by building community-driven experiences in today’s crowded market.Don’t forget to like, subscribe, and comment with your thoughts on where you see racquet sports heading next! https://www.dupr.com