DUPR CEO Tito Machado on Pickleball Ratings, Sandbagging & Youth Growth

DUPR stressing you out? In this episode of the Smashing Plastic Podcast, Coach Tommy sits down with DUPR CEO Tito Machado to break down exactly how pickleball ratings really work, why your number isn’t your identity, and what’s coming next for the sport — from 9 million games of data to high school & college pickleball and the youth explosion that’s just getting started. Tito talks about leaving Charleston for Boca Raton, FL (aka the new pickleball mecca), what DUPR has learned after becoming the standard across tours and clubs, and why players get “DUPR locked” chasing a number instead of chasing better skills and better matches. If you’ve ever wondered… “Why is my DUPR ‘wrong’?” “How do I raise my DUPR the right way?” “ Why does a 4.5 in one city not feel like a 4.5 in another?” …this conversation is for you.   Follow DUPR: IG: https://www.instagram.com/duprpb/ FB: https://www.facebook.com/DUPRPB YT: @DUPRPB   Follow Smashing Plastic: FB: https://www.facebook.com/SmashingPlastic IG: https://www.instagram.com/smashingthyplastic   Subscribe to Smashing Plastic Podcast for more deep dives with pros, CEOs, coaches, and the people shaping the future of pickleball.