Duration Media on their new business, Curation Media.

What this episode covers

Ari Paparo speaks with Andy Batkin, CEO of Duration Media, about the launch of Curation Media, a new approach to programmatic advertising. They explore the shift away from middlemen, how real-time viewability tech is creating unique, high-quality ad impressions, and what “scarcity at scale” really means for both publishers and buyers. It’s a thoughtful dive into how supply path optimization and sustainability intersect with innovation in the ad tech space. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of Marketecture: Get Smart. Fast.?

This episode is 18 minutes long.

When was this Marketecture: Get Smart. Fast. episode published?

This episode was published on April 28, 2025.

What is this episode about?

Ari Paparo speaks with Andy Batkin, CEO of Duration Media, about the launch of Curation Media, a new approach to programmatic advertising. They explore the shift away from middlemen, how real-time viewability tech is creating unique, high-quality ad...

Can I download this Marketecture: Get Smart. Fast. episode?

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