Dust It Off: The Author's Guide to Book Resurrection

Your older books aren't outdated—they're untapped potential. In this episode, we explore how a strategic refresh can breathe new life into your backlist and help you recapture reader interest. From updating covers and content to rethinking your positioning and marketing assets, we’ll show you how to treat every previously published title as a fresh opportunity.Whether you’ve got one backlist title or a dozen, this episode reveals how to apply what you’ve learned since those books launched and make them work harder for your author brand. You'll get practical ideas, easy wins, and creative inspiration to turn yesterday’s releases into today’s bestsellers.Send us your feedback!Preorder Think Local Sell Global and claim your free Local Buzz Blueprint, a customized local visibility plan with personalized outreach ideas, pitch angles, and ready-to-use marketing tools built around your book and community! Offer ends July 31.📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts. Your reviews help more authors discover the show.💬 Don't use Apple Podcasts? Email your review to [email protected] and we'll feature it on our website.