DUX SERIES: Rough Country & the Modern Hunt (Ep 781)

Today’s hunters don’t just rely on skill — they rely on the tools that get them there.In this episode of the DUX Series, host David Schuessler is joined by co‑host Logan Nevins and guest Seth Dortch of Rough Country, one of the fastest‑growing vehicle accessory brands in the outdoor space.From truck lifts and bed systems to fully outfitted UTV builds, Seth shares how Rough Country has evolved from a suspension company into a full‑scale outdoor lifestyle brand — and how that evolution parallels the way modern hunters access, transport, and experience the outdoors.In this episode, listeners will hear about:Seth Dortch’s background growing up in West Tennessee and DU banquetsThe early partnership between Rough Country and Ducks UnlimitedHow Rough Country grew from a small suspension company to a major manufacturerThe role of aftermarket accessories in hunting and outdoor lifestylesWhy modern hunters rely on UTVs and fully customized vehiclesThe rise of UTV accessories and how the category exploded in the last decadeHow Rough Country designs products specifically for hunters and outdoorsmenBed caps, cargo systems, and the “full system” approach to gearThe complexity of fitting products across vehicle makes and modelsHow innovation and competition drive better gear for consumerAmerican manufacturing and the impact on local communitiesWhat Rough Country is bringing to the DUX show in MemphisThis episode highlights how gear and mobility have become essential parts of the modern hunting experience — and how brands like Rough Country are helping drive that evolution.Listen now: www.ducks.org/DUPodcastSend feedback: [email protected]:Purina Pro Plan: The official performance dog food of Ducks UnlimitedWhether you're a seasoned hunter or just getting started, this episode is packed with valuable insights into the world of waterfowl hunting and conservation.Bird Dog Whiskey and Cocktails:Whether you’re winding down with your best friend, or celebrating with your favorite crew, Bird Dog brings award-winning flavor to every moment. Enjoy responsibly.