DUX SERIES: Rough Country & the Modern Hunt (Ep 781)

MONTHLY SPONSORS Old Timer Knives - https://www.theoldtimer.com Savage Arms - https://savagearms.com Weatherby - https://weatherby.com Morton Buildings - https://mortonbuildings.com Duck Club Bourbon - https://duckclubbourbon.com Today’s hunters don’t just rely on skill — they rely on the tools that get them there. In this episode of the DUX Series, host David Schuessler is joined by co‑host Logan Nevins and guest Seth Dortch of Rough Country, one of the fastest‑growing vehicle accessory brands in the outdoor space. From truck lifts and bed systems to fully outfitted UTV builds, Seth shares how Rough Country has evolved from a suspension company into a full‑scale outdoor lifestyle brand — and how that evolution parallels the way modern hunters access, transport, and experience the outdoors. In this episode, listeners will hear about: Seth Dortch’s background growing up in West Tennessee and DU banquets The early partnership between Rough Country and Ducks Unlimited How Rough Country grew from a small suspension company to a major manufacturer The role of aftermarket accessories in hunting and outdoor lifestyles Why modern hunters rely on UTVs and fully customized vehicles The rise of UTV accessories and how the category exploded in the last decade How Rough Country designs products specifically for hunters and outdoorsmen Bed caps, cargo systems, and the “full system” approach to gear The complexity of fitting products across vehicle makes and models How innovation and competition drive better gear for consumer American manufacturing and the impact on local communities What Rough Country is bringing to the DUX show in Memphis This episode highlights how gear and mobility have become essential parts of the modern hunting experience — and how brands like Rough Country are helping drive that evolution. Listen now: www.ducks.org/DUPodcast Send feedback: [email protected] SPONSORS: Purina Pro Plan: The official performance dog food of Ducks Unlimited Whether you're a seasoned hunter or just getting started, this episode is packed with valuable insights into the world of waterfowl hunting and conservation. Bird Dog Whiskey and Cocktails: Whether you’re winding down with your best friend, or celebrating with your favorite crew, Bird Dog brings award-winning flavor to every moment. Enjoy responsibly.