EPISODE · Oct 4, 2021 · 24 MIN
Dynamic Customer Journeys: A Beginner's Guide
from The Future of Commerce Podcast · host The Future of Commerce
GuestsEsteban Kolsky - Chief Evangelist, SAP CXRaj Balasundaram - SVP Channels and Strategy, SAP EmarsysLinks to Learn MoreFurther Reading: Building Loyalty with Personalized 1:1 ExperiencesFollow Esteban on LinkedInFollow Raj on LinkedInArticle of the Week - D2C Personalization Strategy: A win for consumers and brands Presented by the-future-of-commerce.com
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What this episode covers
Customer journey maps can be useful to document the full experience being your customer. But are we doing it right?
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Dynamic Customer Journeys: A Beginner's Guide
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