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EPISODE · Apr 26, 2026 · 24 MIN

Dynamic Pricing: It’s Been Here All Along

from The Cambridge Marketing Podcast · host LightBlueMedia

You might think dynamic pricing is a new phenomenon. You’d be wrong. This week’s guest, Marco Bertini, kicks things off by reminding us it’s been around almost as long as commerce itself. We explore why businesses use it, how it affects customers, and when it actually works best. Marco is Professor of Marketing at Esade, a global business school based in Barcelona.

Episode metadata supplied by the publisher feed · Published Apr 26, 2026

What this episode covers

You might think dynamic pricing is a new phenomenon. You’d be wrong. This week’s guest, Marco Bertini, kicks things off by reminding us it’s been around almost as long as commerce itself. We explore why businesses use it, how it affects customers, and when it actually works best. Marco is Professor of Marketing at Esade, a global business school based in Barcelona.

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Frequently Asked Questions

How long is this episode of The Cambridge Marketing Podcast?

This episode is 24 minutes long.

When was this The Cambridge Marketing Podcast episode published?

This episode was published on April 26, 2026.

What is this episode about?

You might think dynamic pricing is a new phenomenon. You’d be wrong. This week’s guest, Marco Bertini, kicks things off by reminding us it’s been around almost as long as commerce itself. We explore why businesses use it, how it affects customers,...

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