Dzintars – "Četru acu" princips, kā tiek radīti jauni produkti un starptautiskā tirdzniecība (E133)

from Ghetto Podkāsts · host Ghetto Games

Šajā Ghetto podkāsta epizodē viesojas zīmola "Dzintars" mārketinga un eksporta vadītāja Baiba Čipa- Ziemele un produktu izstrādes un kvalitātes vadītājs Aleksandrs Gurkovskis. Viņi atklāj, kā leģendārais Latvijas zīmols spēj apvienot vairāk nekā pusgadsimtu senu mantojumu ar mūsdienīgu drosmi, meklējot savu jauno stāstu un "vilni", uz kura iekarot pasaules tirgus. Epizodē dzirdēsi arī par: • "Nīcas" krēmu un nemainīgo 1951. gada formulu, kas joprojām ir eksporta hitu augšgalā • Produkta ceļu no laboratorijas līdz plauktam • Kāpēc nepieciešami pat 100 mēģinājumi līdz ideālai formulai • Latvijā pirmo gēla zobu pastu un izaicinājumu radīt produktu, kas nav "garlaicīgs" • Par ražošanas aizkulitēm, inflāciju un vērtību, ko pircējs saņem pretī • Kvalitātes kontrolē un mārketingā

Episode metadata supplied by the publisher feed · Published Apr 22, 2026

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Dzintars – "Četru acu" princips, kā tiek radīti jauni produkti un starptautiskā tirdzniecība (E133)

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