E.123 - The Events to Revenue Playbook: How to Turn Face to Face Meetings Into Closed Deals

Most companies attend events.Very few dominate them.In this masterclass, Itai Manor explains how founders, revenue leaders, and go-to-market teams can turn events and conferences from “nice-to-have networking” into a repeatable, scalable revenue engine.Learn how to generate pipeline, close deals, and drive revenue from conferences with a proven B2B event strategy.This isn’t about showing up.This is about winning.Why Events “Don’t Work” for Most TeamsMost teams:• show up unprepared• scan badges and have random conversations• follow up poorly (or not at all)• then wonder why nothing convertsEvents fail not because of budget or attendance — but because of lack of strategy.What You’ll LearnWhy Most Events FailThe passive “show up and hope” mindsetMistaking presence for impactWhy follow-ups rarely convert into revenueEvents as a Go-to-Market EngineHow events drive pipeline, partnerships, and trustWhen events make sense — and when they don’tAttending vs sponsoring vs hostingPre-Event DominationHow to prepare weeks before the eventIdentifying the right attendees, speakers, and side eventsCrafting a compelling reason for someone to meet youIn-Event ExecutionHow to run focused, intentional conversationsWhat to stop doing at eventsCreating moments people rememberPost-Event Follow-ThroughTurning conversations into meetings and revenueWhy most follow-ups failHow to stand out after the event endsReal Examples & Tactical PlaybooksCreative plays that break through the noiseMessaging, hooks, and positioning that workWhat founders and sales teams can apply immediatelyWho This Episode Is For✔ Startup founders (early to mid-stage)✔ CROs, VP Sales, and revenue leaders✔ GTM & demand gen teams✔ Anyone investing time or budget into events and expecting real ROIWhat You’ll Walk Away With✅ A new way of thinking about events✅ The biggest mistakes to avoid✅ Practical ideas to apply before your next conference✅ A clear path to turning face-to-face moments into closed dealsEvents aren’t dead.Bad event strategy is.If you want events to drive real revenue, start here.Connect with Itai https://www.linkedin.com/in/itaimanor/Follow Richard https://www.linkedin.com/in/richwash/#B2BSales #EventMarketing #RevenueGrowth #GoToMarket #StartupGrowth #WMYT #TickTalent