E.38 - Breaking FIVE Old Channel Myths and Lies with Craig Booth: A 2024 Channel Masterclass

What if some of what you knew about Channel Growth was a LIE?5 Channel Myths & Lies Everyone Still Believes (And 1 Truth) | Craig Booth Explains All Welcome to this special Masterclass edition of the  @WhatMakesYouTick  podcast, brought to you by Tick Talent. In this episode of "Making Revenue Tick," Craig dismantles outdated channel sales myths and shares his real-world innovative strategies and examples for 2024.With extensive experience in sales transformation and notable success in driving revenue growth, Craig offers valuable insights for redefining sales partnership dynamics.What You'll Learn:- Modern Channel Dynamics:Understand how channel sales have evolved and what that means for your strategy.- Indirect Sales Acceleration Model (ISAM): Get a detailed guide to rejuvenating your channel sales.Five Common Channel Myths: - Is it just about adding more partners? - Do old strategies still work? - Does more activity always mean more sales? - Are partner programs sufficient on their own? - Is external help unnecessary in channel sales?🎙️ Featured Expert: Craig Booth, a recognized Sales & Channel Sales Expert with a proven track record in achieving and exceeding revenue targets. Craig's strategic acumen and operational management skills have consistently led sales teams to outperform their goals.👉 Watch, Listen, Learn: These insights are designed to uplevel your channel sales strategy, making it a must-watch for CROs, channel managers, and business leaders striving for top performance in revenue growth.📧 For inquiries, connect with Craig directly at [email protected] or on LI: https://www.linkedin.com/in/chbooth308/Subscribe for more expert tips on all things Tech Scaling and Startups brought to you by Tick Talent: https://www.tick-talent.com/Hiring for channel roles?Connect with Richard on LinkedIn: https://www.linkedin.com/in/richwash/#channelsales #salesstrategy #businessgrowth #techsales #ChannelForce #channel #MakingRevenueTick