E.66 - Abi Williams on Leadership: Building Success & Culture Through Character-Driven Leadership

In this episode of What Makes You Tick, Abi Williams - a dynamic Chief Revenue Officer (CRO) who’s led growth at Oracle, LinkedIn, Meta, and Udemy - shares her journey, her mission, and her belief that leaders can grow revenue while building a people-first culture.About Abi WilliamsAbi started her career in sales, quickly learning that success isn’t just about hitting numbers - it’s about solving real problems. As she moved into leadership, she proved time and time again that you can drive exceptional results without sacrificing empathy or ethics. Now, as a CRO, Abi partners with businesses to align teams and strategies for sustainable growth. Her purpose? To show leaders that growth and humanity are not mutually exclusive - they’re essential partners.Episode Highlights- Leadership Reimagined: Abi challenges outdated leadership norms and shows how ethics and empathy create lasting results.- Discovery Done Right: Why uncovering your client’s true pain points is the secret to closing deals.- People and Results: How to lead teams in a way that boosts engagement and delivers exceptional outcomes.- Learning Through Leadership: Lessons Abi has taken from great (and not-so-great) leaders in her career.- The Leadership Playbook: Why treating leadership like a sport—with constant learning and coaching—is the ultimate game-changer.Key Takeaways- Ethical leadership isn’t just idealistic—it’s transformative.- Managers have the power to shape culture and drive success but are often undervalued.- Real power is about positive influence and impact, not just authority.- A people-first approach builds culture that’s rooted in respect and collaboration.- Feedback is only as good as the motive behind it—evaluate critically.- Character outranks competency because it determines how you lead and inspire others.Abi’s insights will leave you questioning the way you think about leadership, growth, and your own approach to creating impact.🎥 Don’t miss this conversation with Abi Williams—it’s packed with practical advice, candid stories, and lessons to lead by.Connect with Abi https://www.linkedin.com/in/abiolawilliams/Connect with Richard: https://www.linkedin.com/in/richwash/Read Growth Magnet newsletter: https://www.linkedin.com/newsletters/7083793079794556928/#leadership #peoplefirst #ethicsmatter #salestips #growth #whatmakesyoutick #wmyt #AbiWilliams