E.73 - The Founder’s Guide to Scaling Sales - From Hustle to Repeatability w/Jess Schultz

How do founders go from selling their first deals to building a scalable sales engine?Why is go-to-market fit just as important as product-market fit?How can founders replace cold outreach with high-converting partnerships?If you’re a B2B SaaS founder trying to scale revenue to $10M ARR and beyond...but don’t have a background in sales, this episode is for you.Meet Jess Schultz, Founder & CEO of Amplify Group, fractional CRO/CMO, and the go-to expert for helping startups (up to $10M ARR) transition from founder-led sales to a repeatable, scalable process. With a career spanning capital markets, SaaS sales, and venture capital, Jess knows what it takes to turn scrappy startup selling into structured growth.What you’ll learn in this episode:✅ Why most early-stage founders struggle with sales - and how to fix it✅ The difference between product-market fit & go-to-market fit (and why it matters)✅ How sales and marketing can actually work together✅ Why cold outreach isn’t the answer - and what to do instead✅ The power of strategic partnerships in driving revenue✅ How Jess’s finance background gave her an edge in salesConnect with Jess on LI: https://www.linkedin.com/in/jessicatschultz/🔹 Amplify Group: https://www.amplifyscales.com/Connect with Richard: https://www.linkedin.com/in/richwash/Read Growth Magnet: https://www.linkedin.com/newsletters/7083793079794556928/🔔 Subscribe for more insights on revenue growth, leadership, and startup strategy!#FounderSales #GoToMarket #RevenueGrowth #StartupStrategy #FractionalCRO #WMYT #Whatmakesyoutick #ticktalent #jessshultz