EPISODE · Mar 13, 2025 · 46 MIN
E.76 - Scott Leese: How Founders Scale Sales from $0 to $25M ARR (Startup GTM Masterclass)
from WMYT - What makes YOU Tick? Tech Leaders Career Stories
How to Build a Sales Machine from $0 to $25M ARR | Scott Leese on Making Revenue TickMost founders don’t start a company because they want to. They start because they have to. They’re fed up with how things are, they see a problem that shouldn’t exist, and they go all in to fix it.But the reality is... Building a great product isn’t enough. You have to learn how to sell and SCALE.That’s where Scott Leese, Fractional CRO and GTM Advisor comes in.In this episode, we go deep on:- Why most founders overcomplicate sales (and how to fix it)- The last-shot mentality, why some founders thrive under pressure- How to turn chaotic, founder-led selling into a repeatable machine- The biggest hiring mistake in GTM, and why your first sales hire probably isn’t a VP of Sales- The zero to one phase, why most startups die here and how to make it through- Scott’s personal journey, walking away from corporate, betting on himself, and why getting banned from LinkedIn was a wake-up call“The hardest thing for founders is making sales work without them. The key isn’t just closing deals = it’s simplifying the process so that anyone can do it.” – Scott LeeseIf you’re a founder trying to scale sales or a startup executor looking to make an impact, this episode is for you.Connect with Scott Leese: https://www.linkedin.com/in/scottleese/Join his Surf & Sales Summit in Portugal https://www.surfandsales.com/Connect with Richard on LinkedIn: https://www.linkedin.com/in/richwash/Read the Growth Magnet newsletter: https://www.linkedin.com/newsletters/growth-magnet-7083793079794556928/If this hits home, tell us why and send it to a founder who needs to hear it.#Startups #SalesLeadership #GTM #FounderLedSales #ScottLeese #MakingRevenueTick
What this episode covers
How to Build a Sales Machine from $0 to $25M ARR | Scott Leese on Making Revenue TickMost founders don’t start a company because they want to. They start because they have to. They’re fed up with how things are, they see a problem that shouldn’t exist, and they go all in to fix it.But the reality is... Building a great product isn’t enough. You have to learn how to sell and SCALE.That’s where Scott Leese, Fractional CRO and GTM Advisor comes in.In this episode, we go deep on:- Why most founders overcomplicate sales (and how to fix it)- The last-shot mentality, why some founders thrive under pressure- How to turn chaotic, founder-led selling into a repeatable machine- The biggest hiring mistake in GTM, and why your first sales hire probably isn’t a VP of Sales- The zero to one phase, why most startups die here and how to make it through- Scott’s personal journey, walking away from corporate, betting on himself, and why getting banned from LinkedIn was a wake-up call“The hardest thing for founders is making sales work without them. The key isn’t just closing deals = it’s simplifying the process so that anyone can do it.” – Scott LeeseIf you’re a founder trying to scale sales or a startup executor looking to make an impact, this episode is for you.Connect with Scott Leese: https://www.linkedin.com/in/scottleese/Join his Surf & Sales Summit in Portugal https://www.surfandsales.com/Connect with Richard on LinkedIn: https://www.linkedin.com/in/richwash/Read the Growth Magnet newsletter: https://www.linkedin.com/newsletters/growth-magnet-7083793079794556928/If this hits home, tell us why and send it to a founder who needs to hear it.#Startups #SalesLeadership #GTM #FounderLedSales #ScottLeese #MakingRevenueTick
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E.76 - Scott Leese: How Founders Scale Sales from $0 to $25M ARR (Startup GTM Masterclass)
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