E.83 - Avoid EMEA scaling mistakes. Learn from HubSpot's journey w/ Conor Douglas

Expanding your startup into Europe?Building your first GTM team across EMEA isn’t easy - most founders make expensive mistakes that kill momentum and burn cash.In this episode of Making Revenue Tick, Richard Washington sits down with Conor Douglas (HubSpot alumni with a decade + long run during their growth from 26 to 2000+) to break down 11 essential lessons from scaling HubSpot’s European business from new to market - to industry leaders.You’ll learn:Why EMEA expansion fails (and how to fix it)How to pick your first hub (Dublin, London, or Barcelona?)Why you must localize, not just translateHow to transfer your HQ DNA without killing cultureWhy your first 5 hires will make or break youHow to win fast with inbound marketing in EuropeWhen and how to use channel partners to scale fasterWhy Germany almost killed their growth (and how they fixed it)How to organize sales teams around personas (not territories)The hidden hiring mistakes founders keep makingHow to build a team of multipliers, not dividersIf you're a founder at Series A/B or a revenue leader planning European expansion, these insights will save you millions.Connect with Conor: https://www.linkedin.com/in/conor-douglas-69b12210/Connect with Richard Washington: https://www.linkedin.com/in/richwash/Follow Growth Magnet: ⁠ https://www.linkedin.com/newsletters/7083793079794556928/Subscribe for battle-tested playbooks and expert insights. #EMEAExpansion #StartupGrowth #SalesLeadership #TechStartups #HiringSalesTeams #WMYT #hubspot #whatmakesyoutick #MakingRevenueTick