EPISODE · May 15, 2025 · 42 MIN
E.85 - Want Better Clients? Build in Public (then Convert Like a Boss) w/ Lashay Lewis
from WMYT - What makes YOU Tick? Tech Leaders Career Stories
Most founders think they need more leads.Lashay Lewis thinks they need better marketing at the bottom of the funnel. (By the way she is one of the best marketers I know, so this is pure gold in here for you!)In this episode, Lashay shares how she went from underpaid in-house marketer to a go-to expert in content that converts. But this isn’t just a personal story, it’s a masterclass for founders and startup revenue leaders who need to tighten their messaging, sharpen their content, and start closing with confidence.You’ll learn:Why your pipeline problem is often a messaging problemHow to turn “invisible” marketing into content that actually drives revenueWhy visibility, not just performance, creates inbound demandHow Lashay doubled her income in 60 days without a big team or ad spendThe playbook for building a high-profit, lifestyle-first marketing engineHow to attract high-intent leads without adding more top-of-funnel noiseWhy founders need to build authority before they hire another marketerIf you’re a founder or GTM leader tired of fluff content and leaky funnels., this is the signal you’ve been waiting for.Connect with Lashay: https://www.linkedin.com/in/lashaylewis/Connect with Richard: https://www.linkedin.com/in/richwash/Read Growth Magnet: https://www.linkedin.com/newsletters/7083793079794556928/#LashayLewis #Marketing #BottomOfFunnel #Startup #MakingRevenueTick #WMYT #WhatMakesYouTick #BOFU
What this episode covers
Most founders think they need more leads.Lashay Lewis thinks they need better marketing at the bottom of the funnel. (By the way she is one of the best marketers I know, so this is pure gold in here for you!)In this episode, Lashay shares how she went from underpaid in-house marketer to a go-to expert in content that converts. But this isn’t just a personal story, it’s a masterclass for founders and startup revenue leaders who need to tighten their messaging, sharpen their content, and start closing with confidence.You’ll learn:Why your pipeline problem is often a messaging problemHow to turn “invisible” marketing into content that actually drives revenueWhy visibility, not just performance, creates inbound demandHow Lashay doubled her income in 60 days without a big team or ad spendThe playbook for building a high-profit, lifestyle-first marketing engineHow to attract high-intent leads without adding more top-of-funnel noiseWhy founders need to build authority before they hire another marketerIf you’re a founder or GTM leader tired of fluff content and leaky funnels., this is the signal you’ve been waiting for.Connect with Lashay: https://www.linkedin.com/in/lashaylewis/Connect with Richard: https://www.linkedin.com/in/richwash/Read Growth Magnet: https://www.linkedin.com/newsletters/7083793079794556928/#LashayLewis #Marketing #BottomOfFunnel #Startup #MakingRevenueTick #WMYT #WhatMakesYouTick #BOFU
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E.85 - Want Better Clients? Build in Public (then Convert Like a Boss) w/ Lashay Lewis
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