E.89 COVID-19 Crisis Communication Ft. Ricardo Baca, Founder of Grasslands Agency

As COVID-19 has taken over much of our daily routines many businesses are facing some pretty scary realities about the future of their company. During times like these it's more important than ever to have solid crisis communication strategies in place to ensure your customers and staff have a clear understanding of where you stand. Ricardo Baca, Founder & CEO of Grasslands Agency sits down with Lit & Lucid to discuss ways companies can pivot their business online, the importance of public relations, and how to cope as a small business during these uncertain times. As a cannabis advocate, Ricardo talks about the open letter to the editor he sent to Mayor Hancock in response to closing Colorado recreational dispensaries in the early days of the at-home order. We discuss the sheer importance of cannabis companies being deemed essential and how those facts can help move federal legalization forward.