E.92 - Cold Outreach Is Dead. Here’s What’s Actually Working in 2025 w/ Justin Michael

Humans Should Be More Like Machines + Machines More Humans.We all know how hard new business development is. People rightly are saying "Cold Outreach Is Dead.”Get his best selling book now: https://coldcallalgo.com/launchWith the rise of automation and spam cannon selling, in 2025, blasting generic emails isn’t just ineffective, it’s a brand killer.In this episode of Making Revenue Tick, Richard Washington sits down with Justin Michael, bestselling author, futurist, and GTM advisor, to unpack what actually works in outbound now. For your job, company, or side hustle.This isn’t theory. It’s tested, proven, effective - and it scales!You will get a highly tactical, controversial, high-ROI blueprint the top 1% of sales teams are already using to get ahead.You’ll learn:Why outbound is broken, and how to rebuild it using modern technology enabled sellingThe AI + EQ playbook for hyper-personalized, scalable outreachHow founders can stop burning cash on underperforming Sales teamsHow to make a side hustle work, when 40% who want to are failingThe future of sales development in a machine-human hybrid worldJustin’s frameworks for building pipeline that actually converts🔍 If you’ve been searching for:how to scale outbound sales in 2025”“why aren't cold emails don’t work anymore”“AI in sales outreach strategy”“best GTM frameworks for B2B startups”“how to fix SDR burnout and boost conversion rates”"How can we win customers in this market?"Or any of these:- Why “spray and pray” is burning your brand- The reason SDRs and revenue teams are burning out- How to build pipeline with AI WITHOUT killing human connection- Why humans need to be more like machines + machines more human- How to stop wasting precious hours on outbound that doesn’t scale- Why personalisation is misused in 99% of sales teams- What makes a sales message land in 2025 vs get deleted in 0.6s- How can you make that side hustle dream in to a profitable business➡️ You just found gold.About the Guest:Justin Michael is a GTM innovator and author of “Tech-Powered Sales”, and his latest best seller "Cold Call Algo". He’s worked with Salesforce, consulted across 100+ tech stacks, and leads the movement toward rehumanizing sales in the AI era.📌 Subscribe for weekly episodes on GTM hiring, startup scaling, and sales leadership.Follow Justin on LI:Read his new book yet? https://coldcallalgo.com/launchFollow Richard on LI:Read Growth Magnet: #ColdOutreach #Sales2025 #JustinMichael #MakingRevenueTick #OutboundSales #TechSales #Prospecting #SalesStrategy #SalesTactics #GTMstrategy #AIinSales #SDR #StartupSales #WMYT #ColdCallAlgo