E.98 - Wave Theory & Cannabis Investment Ft. Narbé Alexandrian, CEO of Canopy Rivers

Narbé Alexandrian is the CEO of Canopy Rivers, venture capital firm in Canada specializing in investing capital to help grow sustainable cannabis businesses. Narbé providing insight into what the firm looks for when investing in cannabis companies and how that strategy has changed during the pandemic. Narbé also goes into detail about the Wave Theory, projecting the future of the cannabis industry from the present to the next 2-5-10 years. We discuss implications of what the consumer wants in a product vs. what companies are providing and ways companies can stand out amongst their competitors in order to be successful in the future.