E.C. : "IMAGEN CORPORATIVA DE LA EMPRESA"

from EL AULA VIRTUAL DEL PROFE JHONNS URIBE · host Jhonns Uribe

La imagen corporativa o la imagen de marca, es el conjunto de creencias, actitudes y percepciones que tienen los públicos sobre una empresa o marca. Es decir, es la forma en que ese público interpreta el conjunto de señales procedentes de los productos, servicios y comunicaciones, emitidas por la marca.

Episode metadata supplied by the publisher feed · Published May 11, 2022

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E.C. : "IMAGEN CORPORATIVA DE LA EMPRESA"

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