E-Commerce Growth Hacks: What the Best Brands Do with John Coyle (Episode 104)

👉 Ready to start your own online store? Start here:  https://dropshipunlocked.com/start?utm_source=podcast&utm_medium=audio&utm_campaign=ep104-ecom-growth-john-coyleBook a demo with Triple Whale today: https://dropshipunlocked.com/triplewhale 🗣John Coyle is an expert in sales attribution and e-commerce growth, and a key player at Triple Whale. John shares his extensive experience in optimising marketing channels, improving sales attribution, and leveraging data for e-commerce brands.With Triple Whale tracking 10% of all Shopify revenue, John offers insights into what makes successful brands tick, and how you can use these growth hacks to scale your e-commerce business.👉 Prefer to watch this on Youtube? Check it out here  ➡️ https://youtu.be/BwwRpB70hag---------------------------------------------------------Topics Discussed:★ The Evolution of E-Commerce Sales: Why 2020 was a game-changer for e-commerce and how iOS 14’s privacy updates reshaped how brands approach sales and marketing, particularly with platforms like Facebook and Instagram.★ How Sales Attribution Has Changed: The critical role of Triple Whale in tracking sales across multiple touchpoints.★ Building a Sustainable Growth Strategy: Why demand generation and demand capture must work in tandem.---------------------------------------------------------Links and Resources Mentioned:Follow John on all social platforms: @JohnJHCoyleJohn’s Podcast: Dark Mode with John CoylePick up a copy of Lewis’ book: https://htabook.com Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle ---------------------------------------------------------Key Takeaways:★ Demand Capture vs. Demand Generation: Not all e-commerce brands need to create new demand from scratch.★ Multi-Touch Customer Journeys: The buyer’s journey is complex and involves multiple touchpoints across channels.★ Leverage Sales Attribution: Accurate sales attribution allows you to optimise ad spend by understanding which channels and ads are converting and which aren’t, allowing you to scale your business more effectively.★ Reframe and Replace: By reframing products to solve a different problem or positioning them as replacements for a bad habit.FOLLOW:Instagram: https://www.instagram.com/dropshipunlocked/Twitter: https://twitter.com/DropshipUnlockdLinkedIn: https://uk.linkedin.com/company/dropship-unlockedYoutube: https://www.youtube.com/c/dropshipunlockedlewissmithWebsite: https://www.dropshipunlocked.comThank you for listening to the Dropship Unlocked Podcast! Don't forget to subscribe and leave a review on your favourite podcast platform.★★★Dropship Unlocked - Lewis Smith★★★🌏Watch Our Free Training ➽ https://dropshipunlocked.com/start?utm_source=podcast&utm_medium=audio&utm_campaign=ep104-ecom-growth-john-coyle