E-commerce Impact & Influencer Evolution

<p>Explore the dynamic world of retail and consumer packaged goods (CPG) with Kaylee Nix as she sits down with Grace Sharkey on FreightWaves Now. Delve into the latest industry report by Relic Supply Chain Tech, uncovering the indispensable role of e-commerce in brand success post-pandemic. From the imperative of an online presence to the nuanced strategies driving sales for both major players and local mom-and-pop shops, Grace dissects the pivotal findings and forecasts. Additionally, gain deep insights into the shifting landscape of influencer marketing, as Grace navigates the complexities of consumer trust and the evolving influencer-consumer relationship. Get ready to revolutionize your retail approach with this enlightening conversation!</p>

An episode of the FreightWaves NOW podcast, hosted by FreightWaves, titled "E-commerce Impact & Influencer Evolution" was published on April 15, 2024 and runs 11 minutes.

April 15, 2024 ·11m · FreightWaves NOW

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Summary

Explore the dynamic world of retail and consumer packaged goods (CPG) with Kaylee Nix as she sits down with Grace Sharkey on FreightWaves Now. Delve into the latest industry report by Relic Supply Chain Tech, uncovering the indispensable role of e-commerce in brand success post-pandemic. From the imperative of an online presence to the nuanced strategies driving sales for both major players and local mom-and-pop shops, Grace dissects the pivotal findings and forecasts. Additionally, gain deep insights into the shifting landscape of influencer marketing, as Grace navigates the complexities of consumer trust and the evolving influencer-consumer relationship. Get ready to revolutionize your retail approach with this enlightening conversation! Learn more about your ad choices. Visit megaphone.fm/adchoices