EPISODE · Sep 10, 2025 · 38 MIN
E-commerce Marketing Secrets: HART Jewelry's Black Friday Strategy & Customer Acquisition Tactics
from The Marketing Factor, by Cobble Hill · host Marketing Factor
In this episode of The Marketing Factor, Austin Dandridge interviews Curry Hagerty, the marketing mastermind behind HART Jewelry's explosive growth. Discover how this contemporary jewelry brand scales without heavy discounting and dominates Black Friday with innovative strategies.KEY TAKEAWAYS:Black Friday pre-sale strategy for existing customersWhy creative testing beats optimization for Meta adsBuilding a marketing team with EOS (Entrepreneurial Operating System)Klaviyo automation for retail stores and trunk showsAttribution tracking with Triple Whale vs Meta reportingAI tools for e-commerce growth and customer discoveryRunning 25-30 new ad creatives monthly on MetaWhitelisting campaigns using real customers vs mega-influencers Omnichannel customer feedback loops from retail to onlineGeographic email segmentation for pop-up eventsBrowse abandonment flows without heavy discountingKlaviyo for email/SMS marketingTriple Whale for attribution trackingMeta advertising optimizationShopify Plus AI featuresDaydream.io for AI-powered shopping discoveryPerfect for e-commerce founders, marketing managers, and jewelry brands looking to scale profitably without racing to the bottom on pricing.
What this episode covers
In this episode of The Marketing Factor, Austin Dandridge interviews Curry Hagerty, the marketing mastermind behind HART Jewelry's explosive growth. Discover how this contemporary jewelry brand scales without heavy discounting and dominates Black Friday with innovative strategies.KEY TAKEAWAYS:Black Friday pre-sale strategy for existing customersWhy creative testing beats optimization for Meta adsBuilding a marketing team with EOS (Entrepreneurial Operating System)Klaviyo automation for retail stores and trunk showsAttribution tracking with Triple Whale vs Meta reportingAI tools for e-commerce growth and customer discoveryRunning 25-30 new ad creatives monthly on MetaWhitelisting campaigns using real customers vs mega-influencers Omnichannel customer feedback loops from retail to onlineGeographic email segmentation for pop-up eventsBrowse abandonment flows without heavy discountingKlaviyo for email/SMS marketingTriple Whale for attribution trackingMeta advertising optimizationShopify Plus AI featuresDaydream.io for AI-powered shopping discoveryPerfect for e-commerce founders, marketing managers, and jewelry brands looking to scale profitably without racing to the bottom on pricing.
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E-commerce Marketing Secrets: HART Jewelry's Black Friday Strategy & Customer Acquisition Tactics
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