E-commerce Trends: What Brands Need to Know - with Brett Banner

In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Brett Banner, SVP of Marketing at PriceSpider, about the evolving landscape of e-commerce. They discuss Brett's journey in the industry, the challenges brands face, emerging trends, and the importance of creating shoppable experiences. The conversation also touches on the role of social media in e-commerce, the future of TikTok, and strategies for small businesses to compete in a rapidly changing market. Key Episode Takeaways: Brett Banner has over 20 years of experience in e-commerce and marketing. The e-commerce landscape is fragmented, with brands struggling to communicate internally. COVID-19 accelerated the need for brands to embrace technology and adapt to digital shopping. Social media is becoming a primary channel for product discovery, especially for Gen Z. Small brands can leverage agility and digital-first strategies to compete with larger brands. Creating seamless shoppable experiences is crucial for driving conversions. Understanding consumer behavior is key to optimizing the shopping journey. Retail media is a growing investment area for brands, but balance is needed. AI-driven solutions can help small businesses scale and improve efficiency. Trust and transparency are essential for converting social media engagement into sales. If you feel Brett and his team can help your business, you may visit: https://www.pricespider.com  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.