Η διαφημιστική επικοινωνία στον τουρισμό

What this episode covers

Ο τουρισμός αναδεικνύεται για τους ταξιδιώτες σε βίωμα και η διαφημιστική επικοινωνία πρέπει να σε προτρέπει να νιώσεις το συναίσθημα που σου προκαλεί ο τόπος. Ποιος ο ρόλος της αυθεντικότητας; Η μουσική επένδυση τι ρόλο διαδραματίζει; Και ποια είναι η καταλυτική εκείνη αξία που φέρνει τελικά αποτελεσματικότητα; Ο Θανάσης Παπαθανασίου, Πρόεδρος Frank & Fame και η Γιούλη Σπυροπούλου, Senior Marketing Manager, Marketing Greece, σε μια ενδιαφέρουσα συζήτηση για τον τουρισμό και τον τρόπου που του αρμόζει να επικοινωνείται.

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Frequently Asked Questions

How long is this episode of Marketing Greece Podcasts?

This episode is 25 minutes long.

When was this Marketing Greece Podcasts episode published?

This episode was published on May 16, 2024.

What is this episode about?

Ο τουρισμός αναδεικνύεται για τους ταξιδιώτες σε βίωμα και η διαφημιστική επικοινωνία πρέπει να σε προτρέπει να νιώσεις το συναίσθημα που σου προκαλεί ο τόπος. Ποιος ο ρόλος της αυθεντικότητας; Η μουσική επένδυση τι ρόλο διαδραματίζει; Και ποια...

Can I download this Marketing Greece Podcasts episode?

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