EPISODE · Aug 6, 2026 · 4 MIN
e.l.f. Raises Guidance, Boots Talks Stall
from Beauty in Five
E.l.f. Beauty Raises Fiscal 2027 Sales Forecast. E.l.f. lifted its full-year outlook to $1.93, $1.96 billion, per WWD Beauty, putting a mass-priced portfolio near a $2 billion mark. (WWD Beauty) Boots Sale Talks Stall After Reduced Offer. Takeover negotiations for the UK health and beauty retailer have stalled after the Weston family lowered its bid, Global Cosmetics News reports, leaving a £7 billion deal in doubt. (Global Cosmetics News) Boots and Marks & Spencer Set UK Beauty Expansion Plans. Both high-street retailers are moving to build beauty market share, WWD Beauty reports, pointing to tighter competition for listings and shelf space. (WWD Beauty) Also moving today: Beiersdorf eyes acquisitions to reduce reliance on Nivea (Cosmetics Business) Brazil Moves to Ease Regulatory Barriers for K-Beauty Expansion (Global Cosmetics News) Will Pai Partners Be Next Owner of Elemis? (WWD Beauty, Cosmetics Business) Get Beauty in Five in your inbox every weekday: https://beautyinfive.com
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What this episode covers
e.l.f. Beauty lifted its fiscal 2027 sales forecast to between 1.93 billion and 1.96 billion dollars, per WWD Beauty, with investor commentary crediting pricing moves and tariff refunds as much as demand. Global Cosmetics News reports takeover talks for Boots have stalled after the Weston family cut its offer and Sycamore Partners rejected the revised bid, leaving no competing buyer. Also: Boots and Marks and Spencer push deeper into beauty against Space NK, Sephora and Superdrug, Beiersdorf's CEO tells investors the group needs acquisitions to cut its Nivea dependence, Brazil moves to ease rules for Korean cosmetics, and Pai Partners enters exclusive talks with Elemis.
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e.l.f. Raises Guidance, Boots Talks Stall
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