EPISODE · Jun 7, 2026 · 13 MIN
e.l.f. Speed: How e.l.f. Built a Culture That Runs Faster Than the Cosmetics Market
from Brandistry Buzz · host Nate Challen
e.l.f. has a rule: no post-mortems.Not because they don't evaluate what went wrong. Because the word implies something died — and at e.l.f., every failure is just the input for the next attempt.They call them After Action Reviews. They run them in real time. And they're a big part of why a beauty brand compressed its Super Bowl production timeline from three weeks to eleven days over three years.In a marketing environment that’s made agility mandatory, every marketer should be studying e.l.f.In Part 2 of my Brandistry Buzz series on e.l.f., I explore the e.l.f.'s culture - the operating system that sits behind their 26 consecutive quarters of success.
Embed this episode
NOW PLAYING
e.l.f. Speed: How e.l.f. Built a Culture That Runs Faster Than the Cosmetics Market
No transcript for this episode yet
Similar Episodes
No similar episodes found.