E-Sports Growing in the Midst of Coronavirus

Before the coronavirus pandemic, e-sports was a growing industry in terms of both popularity and value, with the prize pools for e-sports events broke the 34 million dollar mark in 2019.   As consumers are starved for live events during COVID-19, e-sports can fill the entertainment gap as they can be played and watched from home. Even traditional sports leagues such as the NBA and Bundesliga are using video games as a way to interact with fans and keep interest in the leagues by having tournaments in which the league players play the video game versions of their sport.   As e-sports grows in popularity during COVID-19, higher brand exposure will lead to more sales, and the audiences will expand.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.