E0009 - Living the 6 Principals

In this episode I'm talking with Lisa Genovese about everything. Lisa is the President of Bottomline Marketing and we talk about marketing, her six principals of brand building, entrepreneurial journeys, disruption and innovation in big markets, brand pivots, scuba diving with sharks, horse jumping, Mickey the Boston Terrier and so much more (it would take three pages to list it all). Lisa Genovese www.linkedin.com/in/lisamariegenovese Bottomline Marketing www.BottomlineMarketing.ca People and Links Mentioned in this Podcast BUSINESS: Culture Smith FOOD: Alloy Restaurant BAND: Leaving Thomas NETFLIX: Colony BOOKS: Jen Sincero