E0012 - Evoking Emotion in Marketing

Kat Lesperance is not just passionate about marketing, she absolutely lives for it. Kat, a mother of three, started her powerhouse marketing company Sensible Marketer Inc. a little over a year ago after spending 13+ years in corporate marketing. In this episode we talk about finding her passion for business in High School, becoming an accidental entrepreneur, her love for data mining, shaping and embracing the customer journey, split A/B testing, how to increase response rates in your advertising by evoking emotion in your customer, and just because we can, we talk about reality tv and her favourite shows, and finish up with her advice on how to start your own rebellious journey. Kat Lesperance www.linkedin.com/in/klesperance/ Sensible Marketer Inc. www.sensiblemarketer.ca/ Links talked about in this episode HubSpot.com