E003: Holistic Retention Strategies and Driving LTV

from Marketing Operators · host Cody Plofker, Connor MacDonald, and Connor Rolain

00:00 Introduction and Sponsor Acknowledgement 10:09 Key Performance Indicators for Retention 27:02 The Challenges of Measuring Retention and LTV 39:56 The Need for Incrementality Testing in Retention 47:56 The Impact of First Order Value on LTV 55:33 Exploring Retention Channels 01:06:17 Reactivating Unengaged Customers 01:18:23 Exclusive Offers and Early Access Operators Exclusive Slack: ⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠ Aftersell. ⁠⁠https://www.aftersell.com/⁠⁠ Richpanel. ⁠⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠ Haus. ⁠⁠http://Haus.io/operators

Episode metadata supplied by the publisher feed · Published Apr 16, 2024

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E003: Holistic Retention Strategies and Driving LTV

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