E005 - AVOID TikTok Shop, STOP worrying about open rates, Clickbait headlines, Google Business Social posts and Engagement doesn’t equal readership

Here's what we cover on this episode: 🤔 6 Reasons your Brand SHOULD NOT be on TikTok Shop 💌 Email Open Rates: 3 Reasons you can STOP Worrying about them 😱 10 Clickbait headlines you can use in your content 📉 No Correlation Between Social Media Engagement and Content Readership 🎥 Google Adds Social Media Posts to Business Listings As usual, here’s some stories from marketing from around the world… #1: ⁠Instagram overtakes TikTok⁠ as world’s most downloaded app #2: ⁠TikTok could be about to be banned in the US⁠ (for real this time) #3: Likes & retweets are about to ⁠disappear on X⁠ #4: Selling in Germany? You might need to ⁠advertise off of social media⁠ #5: ⁠TikTok is on the decline⁠… apparently! Hit subscribe and if there’s anybody in your network that you would like to see this, then tag them in the comments or forward it on. Sara and the team at Creative Science