E005 - Levers [Affiliate marketing]

from The Free Toaster · host thefreetoaster

Episode 005: Today, we discuss the marketing levers lenders have at their disposal to improve the performance of their affiliate marketing campaigns. We’ll discuss levers in the following categories: Eligibility Impressions/placements Click-through rate Application rate Approval rate Funding rate CPA/Payouts Timestamps: (00:54) Recapping previous episodes (01:50) A big misconception (03:02) Key levers (09:30) CTR (18:37) Application rate (21:35) Approval rate (27:09) Funding rate (29:49) CPAs / payouts (31:43) Conclusion and final thoughts Where to find Carlos: LinkedIn Twitter/X References: Click-through rates by ad rank/placement on Google: https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/ Outline of levers discussed in the show https://medium.com/@newmarketgrowth/your-affiliate-marketing-levers-9f98092ab37b Find Us: Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at [email protected].

What this episode covers

Episode 005: Today, we discuss the marketing levers lenders have at their disposal to improve the performance of their affiliate marketing campaigns. We’ll discuss levers in the following categories: Eligibility Impressions/placements Click-through rate Application rate Approval rate Funding rate CPA/Payouts Timestamps: (00:54) Recapping previous episodes(01:50) A big misconception(03:02) Key levers(09:30) CTR(18:37) Application rate(21:35) Approval rate(27:09) Funding rate(29:49) CPAs / payouts(31:43) Conclusion and final thoughts Where to find Carlos: LinkedIn Twitter/X References: Click-through rates by ad rank/placement on Google:https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/ Outline of levers discussed in the show https://medium.com/@newmarketgrowth/your-affiliate-marketing-levers-9f98092ab37b Find Us: Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at [email protected].

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E005 - Levers [Affiliate marketing]

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This episode is 34 minutes long.

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This episode was published on January 9, 2025.

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Episode 005: Today, we discuss the marketing levers lenders have at their disposal to improve the performance of their affiliate marketing campaigns. We’ll discuss levers in the following...

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