E006: David Herrmann: Paid Media, Creative Diversity and the Channels You Should Be Testing

In this episode of the marketing operators podcast your hosts are joined by paid social legend David Herrmann. David has been working in Meta ads manager for over 10 years and has become one of the top voices when it comes to paid social. Topics in this episode will include the recent issues with Meta's performance, insights on how brands can navigate this period, the importance of diversifying ad spend across different channels and platforms, such as Pinterest, Snapchat, and Twitter and advice on managing paid media. 00:00 Introduction 07:07 David's Paid Social Journey 12:33 Discussion on Meta Performance Issues 23:27 Importance of Diversifying Ad Spend 26:17 Exploring Alternative Channels 28:11 Advertising on Different Platforms 30:08 Pinterest as the Best Platform for HexClad 37:15 Testing and Scaling Strategies 49:07 Building ASC Campaigns 52:54 Minimizing Creative Testing and Focusing on Winners 55:46 Scaling Winners and Turning off Losers 56:41 Optimizing Campaigns by Product Offerings and Asset Types 59:03 The Challenges of Consolidation 01:02:28 Campaign Organization and Optimization 01:06:45 The Importance of Creative Diversity 01:09:57 Native Ads for Different Platforms 01:13:43 Measuring Performance by Placement 01:15:40 The Rise of Instagram Reels 01:18:27 Challenges and Limitations of Ad Platforms Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Aftersell.⁠⁠⁠ https://www.aftersell.com/⁠⁠⁠ Richpanel. ⁠⁠⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠ Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9