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E007: Teil 2 - Sind B2B- und B2C-Marken ungleiche Geschwister? episode artwork

EPISODE · Jan 8, 2018 · 21 MIN

E007: Teil 2 - Sind B2B- und B2C-Marken ungleiche Geschwister?

from Campusmarke - Die Podcastserie rund um das Thema Marke

In Teil 2 unserer Campusmarke Episode über B2B-Marken und B2C-Marken diskutieren wir heute über die Gemeinsamkeiten der beiden "Marken-Geschwister". In Teil 1 sprachen wir über die Unterschiede zwischen B2B- und B2C-Marken. Heute geht es um das Verbindende zwischen den beiden. Wir empfehlen dir, erst Teil 1 zu hören und dann diesen Teil 2.  Viel Spaß beim Zuhören! Shownotes:TNT Logistik Dienstleister: Hintergründe zum Claim "The people network"Bosch: "Invented for Life", YouTube VideoLufthansa startet Werbekampagne zum Claim "nonstop you"Deutsche Bank löst ihren Claim "Leitung aus Leidenschaft" ab, Handelsblatt.comHornbach: Neue "Bereue nichts" Kampagne geht live, W&VRed Bull verleiht Flüüüügel Kampagne, FAZVolvo Trucks mit Van Damme: "The Epic Split", YouTube Video

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E007: Teil 2 - Sind B2B- und B2C-Marken ungleiche Geschwister?

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This episode was published on January 8, 2018.

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