E008 - Common Struggles [Affiliate marketing]

Today, we discuss the most common reasons that lenders don’t hit their volume, account quality, and growth goals in the affiliate channel. Based on Carlos’ experience talking to lenders in his affiliate marketing agency, New Market Growth.   Common struggles: Cross-functional dysfunction Model misalignment (Non)compliance  Application friction Mispricing Access to big affiliates Concentration Cold starts Lack of differentiation CPA game Thinking it’s easy   Timestamps: (00:00) Common Struggles in Affiliate Marketing (03:00) Reason 1: Lack of Cross-Functional Effort (04:54) Reason 2: Misaligned Targeting Model (06:36) Reason 3: Approval Rate Issues (07:59) Reason 4: Application Friction (09:01) Reason 5: Uncompetitive Pricing (10:39) Reason 6: Missing Major Marketplaces   Where to find Carlos: LinkedIn Twitter/X   Find Us: Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at [email protected].