E009 - Measurement [Affiliate marketing]

Today, we discuss high-level principles for your affiliate measurement (analytics) strategy. We’ll cover the 2 big questions your dashboards should be answering, we dig into 9 metrics you might not be watching, and we hit on the importance of connecting marketing stage and performance stage data.   Timestamps: (00:00) True North (01:34) Driving questions (01:53) Delivering for your partners (04:26) Partners delivering for you (06:35) Combining data sources (09:34) Effective dashboards (16:49) 9 key metrics to watch (22:26) Wrap up   Where to find Carlos: LinkedIn Twitter/X   Find Us: Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at [email protected].