E009 - Measurement [Affiliate marketing]

What this episode covers

Today, we discuss high-level principles for your affiliate measurement (analytics) strategy. We’ll cover the 2 big questions your dashboards should be answering, we dig into 9 metrics you might not be watching, and we hit on the importance of connecting marketing stage and performance stage data. Timestamps: (00:00) True North (01:34) Driving questions (01:53) Delivering for your partners (04:26) Partners delivering for you (06:35) Combining data sources (09:34) Effective dashboards (16:49) 9 key metrics to watch (22:26) Wrap up Where to find Carlos: LinkedIn Twitter/X Find Us: Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at [email protected].

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How long is this episode of The Free Toaster?

This episode is 22 minutes long.

When was this The Free Toaster episode published?

This episode was published on January 9, 2025.

What is this episode about?

Today, we discuss high-level principles for your affiliate measurement (analytics) strategy. We’ll cover the 2 big questions your dashboards should be answering, we dig into 9 metrics you might not be watching, and we hit on the importance of...

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