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EPISODE · Dec 26, 2025 · 53 MIN

E01 - Stop mistaking goals for strategy

from Thinking With Books · host Oktay Yildiz

In this episode, we dive into Richard P. Rumelt's Good Strategy, Bad Strategy to uncover why so many business plans fail and what actually makes a strategy successful. We explore the critical differences between vague goal-setting or "fluff" and a true strategy built on a clear diagnosis, a guiding policy, and coherent actions. Tune in to learn how to exploit competitive asymmetries, overcome organizational inertia, and craft an actionable plan that delivers real results

What this episode covers

In this episode, we dive into Richard P. Rumelt's Good Strategy, Bad Strategy to uncover why so many business plans fail and what actually makes a strategy successful. We explore the critical differences between vague goal-setting or "fluff" and a true strategy built on a clear diagnosis, a guiding policy, and coherent actions. Tune in to learn how to exploit competitive asymmetries, overcome organizational inertia, and craft an actionable plan that delivers real results

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Frequently Asked Questions

How long is this episode of Thinking With Books?

This episode is 53 minutes long.

When was this Thinking With Books episode published?

This episode was published on December 26, 2025.

What is this episode about?

In this episode, we dive into Richard P. Rumelt's Good Strategy, Bad Strategy to uncover why so many business plans fail and what actually makes a strategy successful. We explore the critical differences between vague goal-setting or "fluff" and a...

Can I download this Thinking With Books episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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