E013 Cannabis Marketing for NEW Demographics

Conversation with Celia Behar, President and Co-Founder of The Lil Mamas. Wayne and Celia talk cannabis consumer demographics and new opportunities for businesses. As the market matures, new consumers will be experimenting with cannabis for the first time. Their experience will significantly impact the growth of the cannabis industry. Who are these new consumers? What are they looking for? How can you position your business to meet their needs? USE this Link to help support Celia's sister in her fight against cancer.