PodParley PodParley
PodParley
E014: Was ist der Unterschied zwischen einer Werbekampagne und Markenkommunikation? episode artwork

EPISODE · Apr 16, 2018 · 15 MIN

E014: Was ist der Unterschied zwischen einer Werbekampagne und Markenkommunikation?

from Campusmarke - Die Podcastserie rund um das Thema Marke

In der heutigen Campusmarke Episode erklären wir, was der Unterschied zwischen einer Werbekampagne und Markenkommunikation ist. Denn schon häufiger haben wir mitbekommen, dass es hier immer wieder zu Verwechslungen kommt. Wir diskutieren daher unter anderem... was sind Merkmale einer werblichen Kampagne?woran erkennst du echte Markenkommunikation?und welche "Laufzeit" hat welche Spielart?Diese Fragen beantworten wir euch in dieser Folge und bringen das ganze anhand von diversen Praxis-Beispielen auf den Punkt. Viel Spaß beim Zuhören! Shownotes:Link zum Campusmarke BlogPraxisbeispiel Red Bull verleiht Flüüüüügel, horizont.netRückblick Zigaretten Werbung der vergangenen Jahrzehnte, w&v.de

Episode metadata supplied by the publisher feed · Published Apr 16, 2018

Embed this episode

Ready to play

E014: Was ist der Unterschied zwischen einer Werbekampagne und Markenkommunikation?

0:00 15:21

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str

Frequently Asked Questions

How long is this episode of Campusmarke - Die Podcastserie rund um das Thema Marke?

This episode is 15 minutes long.

When was this Campusmarke - Die Podcastserie rund um das Thema Marke episode published?

This episode was published on April 16, 2018.

Can I download this Campusmarke - Die Podcastserie rund um das Thema Marke episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!